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Turn every customer into a recommendation.

One QR code. Two ways your best customers send you work — they recommend you to a friend, or they pull from the network of pros you trust. Built on relationships you already have.

First 5 leads free, no card to start.

Example network. Businesses shown are fictional, for demonstration only.

The problem

You finish a job. The customer's thrilled. This is the moment they'd tell a friend about you — or ask if you know a good electrician.

The moment passes. They forget your name by the weekend. Your buddy never sends one back either.

That's how most referrals die. Not because the relationships are wrong. Because nothing captures the moment.

TimingThey meant to mention you. Then Tuesday happened.
Friction“I'll text you his number later.” Later didn't come.
One-way streetsYou send six. They send one. Nobody says anything.
No recordAsk who sent you the most work last year. You'll get a guess.
How it works

One scan. Two paths.

When your customer scans your Roots code — or taps your link in a text or email — they land on your page with two ways to send you work.

Step 1 · You

Finish the job. Hand over your code.

On your invoice, your card, or a text on the drive home. Ten seconds.

Step 2 · Your customer

Opens your page.

No app, no account. Your name, your work, and two buttons.

Path one · They recommend you

They send you to a friend.

A neighbor, a sister, a coworker. It arrives as a personal recommendation from someone that friend already trusts.

The friend requests you.

Name, contact, what they need. It comes to you alone — nobody else gets that lead.

Path two · They use your network

They browse the partners you vouched for.

Need a roofer you'd stand behind? Your customer sees your short list, with your reason for trusting each one next to their name.

Your partner gets a warm lead — with your name on it.

They're notified only when a customer chose them and asked. And their customers can find you the same way.

Every time

The outcome gets logged. Both sides see the score.

Who sent what, what it turned into, and whether it's running both ways. Reciprocity stops being a guess.

Start free First 5 leads free, no card to start.
A contractor handing a customer a card with a QR code at the end of a job

The code on the invoice, scanned at the kitchen counter. That’s the whole habit.

The habit

Built around the work you already do.

1

Build your network.

Invite the pros you'd send your own customers to. Write a one-sentence vouch for each.

2

Share after every job.

Hand over the QR card or send the link. Takes ten seconds.

3

Both paths fire.

Customers recommend you to friends and find your trusted partners — from the same scan.

4

Everyone sees what happened.

Who referred, who responded, who won the work.

Your numbers, not ours

What's one referral a month worth to you?

Most partnerships start with “sure, I'll send you some.” Put a number on “some.” Three inputs, your figures, a conservative estimate.

Your average ticket. A service call, a closing, a first-year policy, a haircut.
A roof or a remodel is one-time. Lawn, pest, maintenance, insurance, a barber — they come back.
6
4
People you'd send your own family to. Most operators have 3–6.
A conservative estimate
$16,800a year

Roots is $240 a year, flat. Nothing per lead, no percentage of the job.
Who it's for

Built for any business that runs on trust.

If your best work has always come from someone saying your name, this is for you.

The old way, and the other one

Referrals have moved the same way for decades. By hand, one at a time, when somebody remembered.

The old way
With Roots
A name said out loud, forgotten by the weekend.
A code that captures the moment while the work is still in front of them.
You have to remember and explain what each partner does.
Your page lists each partner, with your vouch next to their name.
No record of who sent what to whom.
Every referral logged — who, when, and what it turned into.
Leads go cold in silence.
Reminders until the partner responds, and you can see whether they did.
Partners field cold calls from anyone with their number.
Notified only when a customer chose them and asked.
No idea which relationships pay back.
The score runs both ways, so you do.
For the record

What Roots isn't.

Not a lead marketplace. We don't sell leads. You don't pay per referral or bid against competitors for a stranger's phone number.
Not a directory. Your network is private. Customers only see partners you've personally vouched for.
Not a review site. No star ratings, no public complaints. Just recommendations from people who used you.
Not a CRM. We do one thing: capture the referral moment your current tools let slip.
Pricing

One flat price. No per-lead fees, ever.

$20/month
or $199/year — about two months free
Your first 5 leads are free. No credit card to sign up — add a card when you're ready to keep going.
Start free

One job a year covers it many times over. For most trades, one job covers a decade of it. That's deliberate: a flat price means Roots only wins if you decide it's worth keeping.

Straight answers

The questions everyone asks.

Is this a lead service? Do my leads go to other contractors too?
No. A lead submitted to you goes to you. It isn't shared, resold, or sent to three competitors to bid against each other. Every lead here arrives because a specific person pointed someone at you by name.
Can strangers find me on Roots?
No. There's no directory and no search. Your page is visible to people you hand your code or link to, and your network is only visible inside it. Nobody browses Roots shopping for a contractor.
What if my customer won't scan a code?
Every code is also a plain link. Text it, email it, drop it in an invoice footer or your email signature. The page works the same either way. Some customers scan and some tap — you don't have to guess which.
Who can see my customers' information?
Only the business your customer actually contacted. If you send a customer to a partner, that partner gets their details; you see that the referral happened, not their phone number or notes. It works the same in reverse. Nobody in your network gets your customer list, and we don't sell or share anyone's data.
Do you take a cut of my jobs?
No. Never per lead, never a percentage, never a finder's fee in either direction. It's $20 a month whether you get one referral or fifty. That's the whole of it.
What happens if I cancel?
Nothing goes dark. Your page stays live, your printed codes keep working, and your partners and vouches stay exactly as they were. New leads keep arriving — locked until you come back, and waiting when you do. Nothing is deleted.

Something else? Ask us — email goes straight to the founder, and you usually hear back the same day.

A note from the founder

Roots is new, and I still set most accounts up personally. What the first businesses tell me isn't working is what gets built next.

If word-of-mouth is already your best source of business, we'd like to meet you.

— Alec Shankle, Founder

Not ready to sign up? Take the Partner Playbook: three tests for picking a partner, how to open the conversation, and the one question that saves the relationship. Free, eight pages.

Get the free tips

Most referrals never happen. Roots makes them happen every time.

Start with the relationships you already have.

First 5 leads free, no card to start.

Start free

Free tips on building a referral network you’d send your own family to.

The Partner Playbook: three tests for picking a partner, how to open the conversation, and the one question that saves the relationship. Eight pages.

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